Our FOUNDERS
Jax Davey
Entrepreneur
A former Royal Marines Commando, founder, and ultra-endurance athlete, he has built creative and innovation companies from the ground up. His work in entrepreneurship earned him recognition on the Forbes 30 Under 30 list.
He created Forged to decode how men operate under pressure, physically, mentally, and psychologically and to build the blueprint he wished he’d had.
RICHIE NORTON
Human Performance & Leadership Coach
A former professional rugby player turned performance strategist, Richie works with senior executives, pro athletes, creatives, and ambitious companies to bridge the gap between external success and internal sustainability.
His coaching blends science-backed structure with powerful mindset and nervous system tools, enabling clients to perform at their highest level without burning out.
Philip Doyne-Ditmas
Entrepreneur
Phil has spent 20 years designing, planning and delivering experiences that connect people and brands.
Driven by a love for adventure, both professional and personal, he is currently channeling his expertise into Forged Collective, where he is rapidly building out a game-changing events program, community platform, and core business operation.
KYLE EVANS
Hybrid Performance Coach
Endurance & Strength Specialist
Kyle Evans is a hybrid performance coach with over two decades of experience in strength, conditioning, and endurance programming. He has trained athletes, executives, and everyday high performers to build stronger bodies and sharper minds.
His philosophy blends evidence-based training with real-world grit, helping people run further, lift heavier, and live with purpose.